Yeah, this seems like the sort of bad faith question a bigot who is more mad about being called out on their bigotry than about being a bigot would ask.
I don't think Yuletide is dying but it's not growing either. I don't have any numbers but fanfiction/AO3 have gotten much more popular in the last 10-15 years but Yuletide has shrunk. Do you think there's something that makes people want to do exchanges less?
When Yuletide started, it was the only multifandom exchange for small fandoms. Now it isn't. It's not really more complicated than that? People want to do exchanges more now than they used to, and they also have a hundred exchanges to pick from.
It's honestly very easy to get into fanfiction and never break into the exchange scene at all, especially not the old-school multifandom type mostly run on Ao3 and Dreamwidth, like Yuletide. Personally, I only stumbled across it as a thing I could actually do because an older friend who'd been in the exchange scene for much longer introduced me to it one year. Before that, I sometimes saw the tag "Yuletide" on a fic in a small fandom I liked, but had no idea what it was or that I could be part of it. I imagine many other younger/new people who are joining fandom and get interested in fanfic have similar experiences, and might at best get into single-fandom exchanges and Big Bangs and such, instead...
People aren't doing exchanges less, but the exchange scene is more scattered than it was 10 years ago. There are many different multifandom exchanges now that serve specific purposes in a way Yuletide does not. 2004, Yuletide was my only chance to get fic for the rate fandom of my heart. 2014, I had a handful of options, but Yuletide was still my best bet. Today, I can actively request the specific tropes I wanted in exchanges made for them without having to worry about matching to someone who doesn't like those tropes (or my OTP).
Exchanges are in their little bubble. I was posting fic for over a decade and had participated in a few singlefandom exchanges, but the variety and scope of multifandom exchanges was unknown to me. I'd stumble across fic posted as part of a gift exchange sometimes but it never even occurred to me that it was something I could participate in, because I mainly care about a few very small fandoms. Hearing there was an exchange specifically for small fandoms is how I got into them.
Having had the chance to compare Yuletide with other exchanges now, I have to say:
If I ever stop doing Yuletide, it's because request details are hidden until assignments go out. I simply don't enjoy rolling the lottery on my assignment to that extent, and writing 1000 words of fic that aren't for myself but that I also know can't perfectly satisfy the recipient is a chore. I have a much better time in exchanges where I'm able to game for my recipient.
More broadly speaking, I suspect there are a few people like me for whom the trade-offs that Yuletide does in order to make matching easier are not worth the benefits.
Because it doesn't match on ships. Every time I sign up for exchanges without ship matching, I match to homophobes. And no, I don't mean people who just want gen.
The last one literally said "no ooc (slash etc)" in their letter.
Re: Gift Must Feature All Of My Requested Characters
It's so that fandom friend of yours who saw you being disappointed Erik wasn't nominated this year before you ultimately requested Charles and Bobby gen instead can still give you a Charles/Erik Madness gift they have every reason to believe you'll still love even if they can't find a good way to awkwardly wedge Bobby into it. Etc. Basically, prioritising leaving wiggle room for people to give good-faith gifts that they do have every reason to believe will be well-received rather than trying to block out the moving target of the "WTF why would you even give this to me?" people, who are probably not going to stop and rethink just because they had to do some awkward character-wedging to meet the technical letter of the request.
My main fandom has become all but impossible to get a match for in everything except Yuletide and perhaps Candy Hearts/Chocolate Box. My other fandoms are pretty much all Yuletide-sized as well, and I love not having to wade through megafandoms and OWs in the signups. I'm here as long as eligibility allows.
I discovered this canon too late for yuletide. As in, I started reading it very recently and realized that I ship these two like crazy half an hour after nominations closed.
She accidentally shoved her down the stairs! Come on, if that's not great ship fodder, what is?
Because Yuletide is mostly promoted and talked about on platforms like Dreamwidth, which are not the part of fandom which is growing, they're the part of fandom where we've all been here since about 2003. AO3 is growing, but Yuletide is a tiny niche corner of AO3 activity that's completely invisible to anyone there unless they read a fic in a rare fandom that happens to have been written for it, spot the collection title, and then go to quite some effort to investigate what it is.
I do feel like not matching on ships causes a lot of conflicting expectations and people signing up requesting things where they often just kind of have to settle for less.
Compared to other exchanges (where, for the most part, you can get away with requesting rare fandoms too), I find myself disliking the Yuletide culture.
I don't mean the hippos or whatever. I mean some of the regulars who seem to treat the exchange like an afterthought, misuse the tags, participate with blank sign-ups, and leave you a 1-sentence thank you when all is said and done after you went through the trouble of consuming their rare canon to pick up their PH. These people exist in other exchanges but at least there you can game away from them. I wish Yuletide would at least lay out rules for what a minimum viable sign-up should look like, and delete empty the ones that are literally just empty.
I'm easily bugged when things are wildly inconsistent. If someone else is gushing about their amazing assignment and how much of an ID overlap they have with their recip, and I'm staring at a blank sign-up and figuring out if I should default or just write something for the sake of writing, then that sucks for me.
It's treated simultaneously as this big deal, a huge annual event of an exchange, and as something so uber casual that people can basically just sign up with whatever. Don't like that.
(I actually didn't match to a blank sign-up this YT but I very easily could have.)
I feel you, coalie. I've received the rare fandom of my heart once or twice (once in Yuletide and once outside it), but I've never gotten to write it. :(
Everyone has become fight ready and risk averse. Used to be, you couldn't game because you didn't know shit so you just gambled and rolled with it. Now everyone is constantly on edge because we are living through the end times, and its spilling over into fandom.
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