Exchanges are in their little bubble. I was posting fic for over a decade and had participated in a few singlefandom exchanges, but the variety and scope of multifandom exchanges was unknown to me. I'd stumble across fic posted as part of a gift exchange sometimes but it never even occurred to me that it was something I could participate in, because I mainly care about a few very small fandoms. Hearing there was an exchange specifically for small fandoms is how I got into them.
Re: Why isn't Yuletide growing?
Exchanges are in their little bubble. I was posting fic for over a decade and had participated in a few singlefandom exchanges, but the variety and scope of multifandom exchanges was unknown to me. I'd stumble across fic posted as part of a gift exchange sometimes but it never even occurred to me that it was something I could participate in, because I mainly care about a few very small fandoms. Hearing there was an exchange specifically for small fandoms is how I got into them.