It depends on if you feel a chapter should come to some kind of conclusion or not. It's quite possible to write 10,000+ words in 6-700 word chunks with rising action throughout, where none of the scene transitions would make for a satisfying place to stop and start a chapter. But obviously ymmv. Some people are happy to count any scene change as a chapter change. Some people would even make every 600 word chunk its own chapter, which personally annoys the shit out of me, but I see it all the time so people must like it.